White (Colorless) Zircon

ZIRCON - Probably one of the most maligned, mis-identified and misunderstood members of the colored stone family. All was well until that synthetic imposter “Cubic Zirconia” came along and started all the confusion. Zircon is a gorgeous NATURAL gemstone with a light refraction often surpassing the diamond. We admit, it does look too good to be true, but it really is! It is one of our favorite stones, the fire and brilliance is inc redible. Colorless or “white” zircon makes an affordable and REAL alternative to diamonds. And when you wear it and someone asks, “Is it REAL?” you should rightly look offended and say, “OF COURSE ITS REAL!”

NOTE: Stones on this page were photographed under 5000 Kelvin "daylight" lighting. For maximum color accuracy, descriptions were made in north-facing natural daylight, indoors, between 11am-2pm, at 32.89°N latitude.
COLOR: Wherever possible, a similar Pantone Color Card number has been used, NOT the Pantone colors online, which necessarily use RGB approximations, are grayer, and not at all the same. Since color is so subjective to lighting conditions, and daylight is in turn subjective to location, descriptions and pictures are intended to give a general idea of actual color. To know what these stones really look like, there is no substitute for seeing them in person.