ZIRCON is regarded as the traditional birthstone for December. The fiery, brilliance of zircon can rival any gemstone. Probably one of the most maligned, mis-identified and misunderstood members of the colored stone family. Natural zircon today suffers on account of the similarity of its name to "cubic zirconia", the laboratory-grown diamond imitation. NOT THE SAME STONE! Many people are unaware that there is a beautiful natural gemstone called zircon. We admit, it does look too good to be true, but it really is! It is one of our favorite stones, the fire and brilliance is incredible. Colorless or “white” zircon makes an affordable and REAL alternative to diamonds. And when you wear it and someone asks, “Is it REAL?” you should rightly look offended and say, “OF COURSE ITS REAL!” Zircon actually has a higher dispersion than diamond, giving it intense brilliance like no other stone. Zircon occurs in many different colors, including red, pink, brown, yellow, hazel, black, or colorless. Zircon is one of the heaviest gemstones, which means that it will weigh more than other stones with the same measurements. The name probably comes from the Persian word zargun which means "gold-colored." The wide variety of colors of zircon: vibrant greens, sky blues, and pleasing earth tones, its rarity, high dispersion, and its affordability, make it a popular collector's stone and contributes to its growing popularity among jewelry designers and gem lovers.